Turn missed opportunities into booked revenue.
For service businesses with demand already coming in. We manage the follow-up on missed calls, open estimates and cancellations, with your team owning the decisions that need a person.
How Realized works
From missed demand to a booked next step.
Choose a workflow to see the handoffs, ownership and measurement.
Missed calls
Ready-to-buy demand goes unanswered.
Realized manages the follow-through. Your team handles the decisions and exceptions that need you.
Revenue Recovery calculator
Estimate the value of better follow-up.
Use your own lead volume and job value to explore an illustrative opportunity. The estimate is additional booked revenue—not profit, collected cash or a guaranteed result.
0–100,000
0–100
0–100,000
Assumptions: 45% close rate after contact; 50% of missed leads brought back into contact.
Adjust assumptions
Of leads reached, the share expected to book a job.
The share of missed leads recovered into follow-up, before applying the close rate.
These are starting assumptions, not measured benchmarks. Change them to reflect your business. The two percentages describe different steps: regaining contact, then booking after contact.
$78,975 per year if the same monthly inputs continue.
How the estimate is calculated
Monthly leads × missed-follow-up fraction × close-rate-after-contact fraction × average booked-job value × recovery fraction.
With these inputs: 300 × 15% × 45% × $650 × 50%.
The recovery fraction estimates the missed leads brought back into contact. The close rate estimates how many of those contacts book. No additional booking factor is applied.
Review your actual opportunity.
Book a callManaged and measurable
Built to be run, not merely installed.
Realized combines automation with hands-on operating oversight. Your team keeps the tools that already work while Realized helps manage the response, handoffs, exceptions, and measurement.
Recovery outcome map
A reporting structure, not customer results. Attribution appears only when the data supports it.
Start with a conversation
Define the right scope together.
Revenue Recovery is one of Realized’s services. Use the same intake to discuss your operation, priorities, and tools. Scope and pricing are tailored to your needs.
Book a callWho Revenue Recovery is for
Established demand. Accountable operators.
Best suited to HVAC, plumbing, electrical, roofing, and similar home-service companies with meaningful call volume, open estimates, or a substantial customer base.
- Meaningful existing call or lead volume
- Open estimates or a substantial customer database
- Opportunities lost during busy periods
- Preference for a managed partner
Revenue Recovery may not be appropriate for a company with almost no lead volume or without basic service operations and ownership in place.
Frequently asked questions
Practical answers before we talk.
Start with operational fit, not a predetermined technology stack.
One operating partner.
Jhon Pina, founder of Realized. Operations, quality systems and service delivery experience, based in Richmond, Virginia.
Your first practical decision
- Current-state opportunity map
- Prioritized workflow and ownership
- 30-day measurement plan
Make more of the demand you already have.
A conversation about your operation, current tools and a practical next step.